Red Hot, Red InkKathleen Kerwin
High atop a Renaissance Center tower in downtown Detroit, behind a door marked "Taurus War Room," Ross H. Roberts is executing his battle strategy. As John Philip Sousa marches blare in the background, Roberts and other Ford Motor Co. managers hit the phones. They're exhorting Ford dealers to sell another Taurus or five before yearend. The objective: to defeat Honda Motor Co.'s Accord and make Taurus the best-selling car of 1992. With Taurus trailing Accord by fewer than 15,000 autos at the end of November, says Roberts, "we're within shooting distance."
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