Is Detroit Pulling Up To Pass?

After more than a decade of losing sales to Japan, Detroit believes that it is finally turning the tide. This year, buoyed by booming truck sales, the Big Three auto makers expect to hold on to the nearly two points of market share they picked up in 1992, when some 72% of the cars and light trucks sold in the U.S. were theirs. "We're gaining [on the Japanese], and they know it," says just-retired Chrysler Chairman Lee A. Iacocca.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.