Now, It's Jack Macdonough Time

Jack N. MacDonough was prepared for the worst when he walked into August A. Busch III's office in September. After all, what he was about to tell the chairman of Anheuser-Busch Cos. was tantamount to treason in the take-no-prisoners world of selling beer. MacDonough -- the AB marketing veteran responsible for the legendary "This Bud's For You" campaign -- had accepted the job of president and chief operating officer of archrival Miller Brewing Co. It was a safe bet, MacDonough knew, that ab's steely CEO would not take the news well.

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