Ibm's Pc Comeback Could Begin In EuropeJonathan B. Levine
Fighting fire with fire is not the buttoned-down IBM way, but nobody told William E. McCracken. Soon after the fast-talking marketer was sent to Paris last year to run IBM's troubled European personal-computer business, he counterattacked against the cheap Asian clones eating IBM's lunch. His weapon: imported Asian machines to sell under a non-IBM label. The new Ambra line, which debuted in June, raised more than a few Big Blue eyebrows. But McCracken is undaunted. "Hanging on to the things we used to do for no good reason is foolish," he bristles.
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