The Presidency

Can George Bush make a comeback in the closing weeks of the campaign? Probably not, thinks one man who ought to know. "There just isn't much optimism on the economy," former President Gerald Ford told BUSINESS WEEK. "People vote their pocketbooks. Unless the outlook gets dramatically better in the next month, the Bush campaign faces a tremendous burden." What should Bush do to improve his chances? No surprise here. Ford says Bush should remind voters of what happened the last time they chucked a Republican incumbent: "He should emphasize that if voters want change, they should remember what happened under the last Democratic Administration. A Democratic President with a liberal Congress will reignite inflation and bring back higher interest rates."

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