Martin Puris' Toughest Pitch

Call them the muttering mavens of Madison Avenue. They're the critics and ad gurus who pick apart political commercials in each campaign. Just as the nattering nabobs plagued Spiro T. Agnew, the critics are making life hard for Martin Puris as he creates ads for George Bush's reelection bid. On September 15, two days after Puris unveiled his latest Bush spot, Advertising Age critic Bob Garfield went on CBS This Morning to liken the ad to "historical footage from the Reichstag."

To continue reading this article you must be a Bloomberg Professional Service Subscriber.