One Game Closer To A College Superbowl?Keith Dunnavant
For more than four decades, the business of college football was a no-brainer: The National Collegiate Athletic Assn. cut all the television deals. Period. All that changed in 1984, when the U.S. Supreme Court in effect deregulated the industry and allowed competing alliances, or even individual schools, to negotiate their own TV packages. The College Football Assn., a confederation of 63 major colleges, immediately ran out and made a deal of its own. So did a joint venture of the Big Ten and Pac-10. As a result, armchair fans can channel-surf their way through a dozen or more games every Saturday.
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