Dreyfus: No Longer King Of The JungleJeffrey M. Laderman
Ever since the lion climbed out of a Wall Street subway stairwell nearly 35 years ago, Dreyfus Corp. has been the best-known brand name in mutual funds. Dreyfus was the first mutual-fund company to advertise on TV, the first to offer a municipal-bond fund, and the first to rake in $1 billion in a new concept: the money-market fund.
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