Dreyfus: No Longer King Of The Jungle

Ever since the lion climbed out of a Wall Street subway stairwell nearly 35 years ago, Dreyfus Corp. has been the best-known brand name in mutual funds. Dreyfus was the first mutual-fund company to advertise on TV, the first to offer a municipal-bond fund, and the first to rake in $1 billion in a new concept: the money-market fund.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.