Air Canada Shoots For The Stars

Eat or be eaten: That's the law of the jungle, but it's the law that rules the skies these days, too. And it goes a long way toward explaining the recent moves of Air Canada. Until recently, the Canadian flag carrier was on the endangered list. Locked in a financially devastating battle for market share at home with Canadian Airlines International and hobbled by a small domestic market, it was destined to become a subsidiary carrier to one of the U.S. giants, experts said.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.