Advantage, Pay Per View? Don't Count On It

He's still plenty feisty, and his forehand isn't bad. But lately, Jimmy Connors, tennis' 40-year-old bad boy, has done better in Nuprin pain-reliever ads than in the ad court. Now, pitted against the equally legendary--and five years younger--Martina Navratilova in a $500,000 winner-take-all exhibition, Connors is aiming to provide a little relief for another ailing body: pay-per-view television.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.