The Mtv Tycoon

Viva Zapata is not Sumner Redstone's kind of place. The atmosphere in the raucous Key West (Fla.) cantina is more Jimmy Buffett than Jimmy Stewart. Yet when MTV hosted a party for its managers there last January, the 69-year-old owner of MTV partied with the best of them. Staffers marveled as the normally reserved Redstone downed shots of tequila and worked the crowd like a practiced pol. By the end of the evening, some were chanting: "Redstone for President!"

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