Nice P Cs But The Test Is In The MarketingCatherine Arnst
On Sept. 3, the IBM personal-computer operation was reborn as IBM-PC Co. But aside from the new name and the addition of an existing IBM marketing arm, little had changed--same management, same products, same problems. By the end of September, however, IBM-PC Co. will have an entirely new product line to go along with its new identity. And if the new machines live up to the advance buzz in the industry, they could quickly solve IBM's old problems in the PC market. IBM-PC Co. will have "the right products at the right price through the right channel," asserts Robert J. Corrigan, IBM-PC president.
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