Seeing America First

You can't get much farther from the hurly-burly of airline price wars than Greg Honeycutt's shop in Duck, N.C., on the Outer Banks. Even so, rentals of beach umbrellas, baby cribs, bikes, and other paraphernalia are up some 15% this year--partly because low airfares are luring more tourists, who make the two-hour drive to Duck from the airport at Norfolk, Va. Drawls Honeycutt: "I'm not sure we're really feeling the effects of the weak economy at all."

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