The Diet Doyens Ask For Some Ad Rules

The ads for diet programs such as Jenny Craig or Weight Watchers promise a new, slimmer, happier you. But they fail to mention that within a couple of years, you'll probably gain back virtually all the weight you lost. That's why the Federal Trade Commission is probing the advertising and promotional practices of the $33 billion diet industry.

But five leading diet companies--Jenny Craig, Nutri/System, Physicians Weight Loss Center, the Diet Center, and Weight Watchers--beat the FTC to the punch on Aug. 24. They asked the agency to set industrywide advertising standards. Critics say the industry is trying to delay FTC action, but the companies reply that they simply want a clear, uniform set of rules.

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