Gm Finally Discovers AsiaPeter Engardio
At the Beijing Auto Show in July, Toy ota, Volkswagen, and Audi all staged major promotions. But none was more aggressive than that of an auto maker not known for its clout in Asia: General Motors Corp. At GM's exhibit, a bevy of smiling women in stars-and-stripes outfits ran up to visiting Chinese cadres, handed them balloons, and slapped U.S. flag stickers and the GM logo on their lapels. The Chinese must have been impressed: Orders for Cadillacs rose sharply this summer.
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