Daewoo, Samsung, And Goldstar: Made In Europe?

The top guns of South Korea's consumer electronics industry have yet to score a major victory in Europe. The Big Three--Daewoo, Goldstar, and Samsung--all tried screwdriver plants to assemble TVs, VCRs, and microwave ovens as a way to beat market barriers. Even then, market share fizzled out at around 5%. "We met the local-content rules," says Kim Young-Ha, general manager of Goldstar Co. "But that did not make us as competitive as the Japanese or Europeans."

To continue reading this article you must be a Bloomberg Professional Service Subscriber.