Cafe Au Lait, A Croissant And Trix

Toucan Sam, Tony le Tigre, and Snap, Crackle, et Pop are European celebrities. Roaming abroad for years, they have helped Kellogg cereals build an even stronger position overseas than at home. Yet their archrivals--the Lucky Charms leprechaun and the Trix rabbit--have never even bothered to get visas. The reason: As other American foodmakers elbowed their way onto Europe's grocery shelves in the 1980s, General Mills Inc. and its spokestoons single-mindedly stuck to North American shores.

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