Will Philips Sell The World On The Vcr Of The Future?

It was another blow to Europe's beleaguered consumer-electronics giant. In mid-July, Gaston Bastiens, the top executive heading up Philips Electronics' crucial push into multimedia players and programs, abruptly quit to take a better offer at Apple Computer Inc. The defection occurred just as Philips faces perhaps the toughest marketing challenge in its 100-year history: convincing the world that its new Imagination Machine will become the VCR of the 21st century.

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