Is Mci Comparing Its Plums With At&T's Lemons?

Will truth in advertising be the victim in the long-distance phone wars? In June, when MCI Communications Corp. rolled out its Friends Around the World discount plan, it trumpeted rates 40%, 50%, or more below AT&T's international rates. Then, on July 17, AT&T launched commercials accusing MCI of misleading consumers by comparing MCI's lowest rates with some of AT&T's highest. In one ad, a jeweler who is ticked off at MCI's ads says: "Someone ought to call 'em on it." AT&T spokesman Mark Siegel comments: "This is not something we prefer to do, but when we see misleading information in the marketplace, we have to react."

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