A Black Eye For The Blues?

For much of America, Blue Cross/Blue Shield is synonymous with health care. For one thing, the Blues cover 38% of all Americans who have health insurance. As nonprofits, they cultivate an image of social responsibility to set themselves apart from crasser commercial carriers. And in 11 states, Blue Cross is the "insurer of last resort"--an extraordinary quasi-public provider of coverage to anyone who needs it, regardless of health risk.

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