Why Platinum Looks Like Gold

The specialized software outfit soars by underpricing its rival

Andrew J. "Flip" Filipowski isn't one to brood over setbacks. In March, 1987, after a bitter falling-out with his financial backers and partner over how to turn around DBMS Inc., the software company he had started in 1979, Filipowski was forced out. So he immediately recruited about a dozen key DBMS executives and software developers to launch another startup, Platinum Technology Inc. "It took me about 24 hours to shut that chapter and move on," says Filipowski, 41.

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