Turning The Tables At Bally

The corporate makeover is inching ahead, but it's not a sure thing

Arthur M. Goldberg has had plenty to worry about since seizing control of Bally Manufacturing Corp. in late 1990. But the other day, as he and four other executives stood by the edge of a pool in one of Bally's Chicago health clubs, he had only one concern: checking out a promising new waterborne exercise machine. As the inventor bobbed, his legs furiously working the prototype contraption and splashing water onto the business-suited executives, Goldberg couldn't contain his enthusiasm: "I can envision these things lined up in a row of 20, each in a different color," he gushed. "Wouldn't it make a spectacular attraction?"

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