Detroit's Big Chance

CAN IT REGAIN BUSINESS AND RESPECT IT LOST IN THE PAST 20 YEARS?

Twice in the past 10 years, Garland West walked into Minneapolis showrooms intending to buy an American car. But each time, after "some hard decisions regarding value for the money," he and his wife, Nancy, went Japanese. So the Wests were surprised when they looked again in May and found, says Garland, a Cargill Inc. executive, that suddenly "it's a very simple choice to buy American." After comparing models on price, features, and published reviews, the couple ordered a $20,500 Jeep Grand Cherokee. The only tough call was between two domestics: the Ford Explorer and the Jeep.

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