Why Daimler Has To Win Its Big Gamble In Chips

Daimler Benz has spent billions of dollars on acquisitions to try to transform itself from an auto maker into a high-tech conglomerate excelling at everything from telecommunications to jet planes. Now, in perhaps the most critical step toward that goal, CEO Edzard Reuter is set to lay out an additional $1.9 billion--and even more later. In a bid to succeed in an industry where his European rivals have failed, Reuter is determined to become a global heavyweight in microelectronics.

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