Coors Is Thinking Suds `R' Us

Diversification at 119-year-old Adolph Coors Co. started early. Adolph Coors Jr., son of the founder, plunked down $15,000 in 1912 to bail out a failing pottery company. Over the next eight decades, Coors and his descendants invested more than $800 million in a hodgepodge of nonsuds businesses. Today, the company that brought America the Silver Bullet also sells ceramic multilayer computer boards, packages for soaps and dog food, vitamins for animal feed, and 11 different parts for Chevrolet Corvettes. But all those will fall away if the brewer moves ahead with plans, announced at its May 14 annual meeting, to spin off its nonbeer activities to shareholders.

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