Barbie Is Her Best Friend

When Jill Elikann Barad went to work for Mattel Inc. in 1981, she had a great idea: selling a line of Barbie cosmetics. Instead, the 29-year-old junior executive was put in charge of A Bad Case of Worms, slimy rubber bugs that slink down walls. Alas, they were quickly squashed by the competition. Undaunted, Barad finally talked her way onto the Barbie team. And Barbie became her ticket to Mattel's boardroom.

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