A Young At Heart CaddyDavid Woodruff
CADILLAC SEVILLE STS DESIGNER: GENERAL MOTORS
In a luxury-car universe populated by Infinitis, Lexuses, and BMWs, Cadillac faced a daunting problem. Upscale young buyers favored these imported sedans, which offered great quality and lavish appointments as well as motoring fun. Meanwhile, traditional Caddy buyers were aging quickly. How could the carmaker come up with a model that wouldn't scare off the faithful old guard while reaching out to a younger--and larger--generation of drivers?
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.