A Young At Heart Caddy

CADILLAC SEVILLE STS DESIGNER: GENERAL MOTORS

In a luxury-car universe populated by Infinitis, Lexuses, and BMWs, Cadillac faced a daunting problem. Upscale young buyers favored these imported sedans, which offered great quality and lavish appointments as well as motoring fun. Meanwhile, traditional Caddy buyers were aging quickly. How could the carmaker come up with a model that wouldn't scare off the faithful old guard while reaching out to a younger--and larger--generation of drivers?

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