Life On The Frontier At Time Warner

Geoffrey W. Holmes winces painfully at the memory of his first brush with the multimedia world. It was December, 1982, and the Atari Corp. subsidiary of Warner Communications had flooded stores with a new video game based on the hit movie E.T. But the video game craze was fading, and Atari was left with warehouses of unsold games. News of the debacle cut Warner's market value by 32% in one day. As head of investor relations, Holmes had the unenviable task of telling Wall Street what went wrong.

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