Whole Foods Market: Moving Tofu Into The Mainstream

The typical 1970s health-food store always seemed so ... unhealthy. Cramped, poorly managed, and often grungy, it didn't hold much appeal for nonhippie consumers. Contrast that image with the thriving, 20,000-square-foot Whole Foods Market in conservative Richardson, Tex. This brightly lit supermarket features mouth-watering pastries made with unbleached flour, preservative-free cat food, and towels made of recycled paper. The prices are often steeper than at regular groceries. But, says loyal shopper Mary Anne Redmond: "It's worth it knowing there's not a lot of crud" in the food.

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