No Off The Rack Solutions Here

Howard Gross had no doubts about his mandate when he took over as president of Limited Stores Inc. in January, 1991. "Do whatever the hell you have to do," said The Limited CEO and founder Leslie H. Wexner. Gross isn't the only Limited division head with a turnaround to pull off. At Lerner New York, Barry Aved got similar orders when he took over as president in February, 1992 "Fix it," said Wexner.

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