Mickey Isn't Exactly The Toast Of Paree

It's the question du jour in Paris: How is Euro Disneyland doing a month after opening? Pas mal, concluded a French TV team, after interviewing train and bus crews and scanning cars entering the park 20 miles east of Paris. Au contraire, argued a Paris newspaper, based on similar seat-of-the-pants survey methods.

Stock traders heeded Liberation rather than Disney, which won't give numbers but claims attendance is strong. Euro Disney shares fell 4.4% on May 12. The newspaper indicated the next day that its crowd estimate was far too low, but the stock inched back only slightly. Outsiders agree on one thing: Most visitors are non-French, instead of the 50-50 split Disney expected. That may be why Disney is peppering Paris with TV and newspaper ads, despite massive free publicity surrounding the park's opening.

Before it's here, it's on the Bloomberg Terminal.