Plastic For A Pretty PennyBy
What's the best way to make money in the credit-card business? To most card issuers, the answer is easy: Go after the best risks. But as the battle to sign up the cream of the creditworthy has intensified, a few enterprising bank issuers are targeting a different group: the worst risks, a group that has been growing rapidly since the recession began battering consumer balance sheets. Banks are finding they can make high profits from high-risk customers with a relatively new kind of credit card: the "secured" card.
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