Great Western Is Keeping Its Branding Iron Red Hot

While addressing a junk-bond conference sponsored by Michael R. Milken several years ago, Great Western Financial Corp.'s chairman decided to inject a little levity into the proceedings. James F. Montgomery said he had "built a company, if you'll pardon the expression, with an investment grade." He recalls that it took a few moments for the assembled junk mavens, who were promoting non-investment-grade companies with near-religious fervor, to get the dig. "I'm not sure they all appreciated it anyway," Montgomery says.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.