The New World's Newest Trade BlocGeri Smith and John Pearson
In the dusty pampas town of Puan, 300 miles southwest of Buenos Aires, Brazil's green-and-yellow flag flutters alongside Argentina's blue-and-white banner above the Maltaria Pampa factory. The thriving plant was built by Brazil's biggest brewer, with Argentine partners, to supply malt to its breweries. Around the factory, streets named Brasil, Argentina, America Latina, and Integracion celebrate a new spirit of regional togetherness. "The town is fanatical about the plant and what it has done for the local economy," says Argentine partner Carlos Rodriguez.
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