Waking Up To A Major Market

The 1990 census has spotlighted the power of black consumers

For years, Pamela Chambers mixed and blended her own makeup using various brands. She had to. None of the commercially available foundations the Pittsburgh resident tried was quite right for her mahogany-brown skin. But after a recent trip to the Prescriptives cosmetics counter in a local department store, Chambers went home with a $28.50 bottle of makeup. "For the first time, I have a foundation that matches my color," she says.

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