Price Hikes: Motown May Be Shooting Itself In The Tire Again

The reaction hit even before the action. Hours ahead of Toyota Motor Sales USA Inc.'s announcement on Feb. 14 that it would raise sticker prices on Toyota cars and trucks an average 3.2%, General Motors' Saturn Corp. unit said its own base price would jump between 0.8% and 2.4%, and more for certain popular options. Saturn's increases will kick in on Mar. 1, Toyota's on Mar. 13.

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