The Dodge Viper A `Best'? Give Us A Break

I cannot believe you praised the Dodge Viper as one of the best new products of 1991 (The Best, Jan. 13). At $50,000, the Viper is not a bad car for a self-indulgent, elitist fantasy. But when a Japanese company puts out a breakthrough car, such as Mazda's Miata, its management perfects it, mass-produces it, prices it accordingly, and positions it to lead the product line to record sales.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.