How Packard Bell Broke Out Of The Pack

When Richard Bartone decided to outfit his Playa del Rey (Calif.) travel agency with a PC network, he was a bit surprised to find it at a Costco Wholesale warehouse club outlet. But he was shopping there one evening for office supplies, and Packard Bell's personal computers and network setup seemed like a good deal. By making it so easy to buy, "they took a big burden off my hands," he says. Bartone's only problem: Costco's cash registers go to only $10,000, but his tab came to $26,000.

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