How Good Is Attendance In Chris Whittle's Class?

Advertisers and rival media executives sometimes wonder whether Chris Whittle is a visionary or a man who could sell ice cubes to Eskimos. Whittle's most controversial project, Channel One, isn't likely to provide the answer. The media entrepreneur introduced the satellite TV network in 1989 with the extravagant promise that it would reach millions of children aged 12 to 17 in their own classrooms. Despite fierce opposition from educators, Whittle signed up 10,000 schools. And today, more than 6 million students are exposed to Channel One's 12-minute dose of news and commercials.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.