A Very Popular Money LoserJonathan B. Levine
It's an intense contest for a seemingly dubious prize. Yet top IBM officials and Hewlett-Packard President John A. Young have paraded to Paris in recent days, where they're competing to team up with French computer maker Groupe Bull, a chronic money-loser. The government ward does have one redeeming quality: Its huge European customer base will boost the winner's marketing clout as Japanese competitors move onto the Continent in the 1990s.
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