At&T And Ncr: So Far, A Sweet Duet

While a marketing executive at NCR Corp. in the 1980s, Gilbert P. Williamson learned an important lesson in cross-cultural business dealings. Japanese colleagues in Tokyo spent an unusual amount of time scrutinizing his American habits and figures of speech. "It drives you nuts," says Williamson, now chairman and CEO of NCR and a director of parent American Telephone & Telegraph Co. But once "they all understood things and the debates were over," he claims, the Japanese would act "in a flash."

To continue reading this article you must be a Bloomberg Professional Service Subscriber.