It's `Like Somebody Had Shot The Postman'

Battling slack sales, Sean B. DeForrest, CEO of American Lock & Supply Inc. in Anaheim, Calif., is trying to make it easier than ever to do business with him. Any customer with a personal computer can dial a computer at the $70 million security products wholesaler, tap in an order, and know within seconds when it will be shipped. DeForrest says that this computer-to-computer connection gives his company a "lock" of sorts on buyers. It also cuts paper-shuffling. "Our output per person has gone up unbelievably," he brags. "That has freed up salespeople to provide better service."

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