Ge Whiz

Dennis Dammerman is reshaping the role of CFO. As Jack Welche's right-hand man at General Electric, he is as likely to be found on the factory floor as in the controller's office. The 46-year-old, no-nonsense Dammerman, who grew up on a farm in Iowa, staunchly maintains that a CFO's job is more than bean-counting. He believes that benchmarks on quality, customer relations, and speed to market are as important as any accounting statistic. Dammerman is also a key player in GE's Work-Out program, a series of meetings between workers, managers, and executives to improve operations and cut bureaucracy.

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