Mary Kay Is Singing I Feel Pretty

Every year, Mary Kay Cosmetics Inc. gives more than 300 of its top salespeople a small token of appreciation: the use of a a pink Cadillac for two years. That has always summed up the flamboyant spirit of the cosmetics company founded by Mary Kay Ash in 1963. But not long ago, a Pinto might have been a more apt symbol. By the mid-1980s, Mary Kay found it tough to recruit women as sales representatives because of the better-paying jobs open to them. And with more women working, the remaining reps had trouble reaching new buyers. Sales and earnings tumbled.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.