A Wake Up Call For Bell AtlanticJulie Amparano Lopez
The walls of a Bell Atlantic Corp. conference room are covered with brown wrapping paper. Diagrams and flow charts describe the marketing department's hierarchy and functions. Markers in hand, executives zestfully cross out steps in product-development cycles, slash positions, and question goals. Each day, others wander in and add their graffiti. "Is this really necessary?" queries one anonymous contributor, pointing to a staff function. Before long, the writing is on the wall: The department needs to be dramatically pared down.
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