At Rubbermaid, Little Things Mean A LotZachary Schiller
You could call it the environmentally correct lunch pail. Earlier this year, Rubbermaid Inc. rolled out a litter-free lunch box known as the Sidekick. It's a simple yet stylish insulated cooler that features three plastic containers for a sandwich, a drink, and one other item. That means no plastic wrapping, no cans, no milk cartons -- and presumably no waste. Rubbermaid figured its offering would be a natural for parents worried about the nation's swelling garbage glut -- especially those who have had the environmental riot act read to them by their school-age children.
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