Credit Reports With A Smile

Two years ago, C. B. "Jack" Rogers Jr. walked into a mine field when he was promoted to chief executive officer of Equifax Inc. Like other keepers of credit data on millions of Americans, the Atlanta-based information-services giant had been besieged by complaints. Consumers, who rely on accurate credit reports to obtain mortgages, credit cards, and car loans, were incensed that it was a struggle to get erroneous information erased from their files. And, awash in junk mail, they also wanted credit-reporting companies such as Equifax to stop selling their names to direct marketers. Congress was drafting laws to deal with such concerns.

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