Goodyear May Be Getting Some Traction At Last

In his decade at Rubbermaid Inc., Chairman Stanley C. Gault turned a humdrum housewares company into a Wall Street darling by launching an avalanche of new products from mops to toolboxes. Now, as new chief at Goodyear Tire & Rubber Co., he's facing a much tougher challenge: convincing drivers, most of whom look long and hard at the price tag when buying tires, that they should pay more for better products. "I will not be sold that a tire is a tire is a tire," he said recently.

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