It wasn't easy, but ice cream made by Texas' Blue Bell Creameries Inc. may soon be sold in Japan. When the company, which has been trying to crack the Japanese market for years, learned that Tokyo had awarded the "Blue Bell" trademark to a local confectioner, it complained mightily to Senate Finance Committee Chairman Lloyd Bentsen (D-Tex.). Bentsen leaned on U. S. Trade Representative Carla Hills, who persuaded Japan to relent.

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