L.A. Gear Calls In A Cobbler

Robert Y. Greenberg has always had a knack for selling. First, it was wigs. Later, it was roller skates for the trendy denizens of Venice Beach, Calif. Then, by 1989, he had hawked enough sneakers to turn tiny L. A. Gear Inc. into the nation's No. 3 athletic shoemaker in just four years. Says Josie Esquivel, an analyst at Shearson Lehman Brothers Inc.: "He's the quintessential salesman."

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